A Magic Booth is an AR mirror: a screen that shows you yourself, plus a little magic. People walk up, watch their reflection transform, and walk away with something to keep.
Three sizes
The Mini Magic Booth runs on an iPad. The Magic Booth uses a TV screen. The XL Magic Booth uses a mega screen for big spaces like stores and live events.
What it looked like for Adidas
For Adidas, the XL Magic Booth guided fans through three jersey looks. The shots were composed into a photo strip, printed on the spot and shared through a QR code so people could take it home and post it.
Why we love them
A mirror needs no instructions. Everyone knows what to do, which makes it one of the fastest ways to turn a crowd into a line of people smiling at a screen.