MORMON WIVES
A Bitmoji ranking experience that sorts your friends into Mormon Wives archetypes.
Year
2026
Scope
Snapchat AR, Bitmoji
Platform
Snapchat
Which wife is your friend?
A playful ranking experience for Snapchat, based on Hulu’s The Secret Lives of Mormon Wives. It takes your Bitmoji friends and casts each one as an archetype, a fun way to settle who’s who in the group. It was promoted with Snapchat Ads on top of organic views from the profile.
Video 9:16 (1080×1920)
