MX Jersey reveal
Retail AR
Client: Adidas
Date: 2025 – 2026
Objetivo: Interactive in-store experience where fans could try, capture, and share the new Jersey.
Raccoonies' Role: Creative development and production of AR experience, Mirror, QR content delivery and printed photo moments.
A jersey reveal is already a big fan moment. Adidas wanted to make it feel even more immersive.
The goal was to let fans experience the new Mexico kits during launch in a way that felt immediate, social, and memorable.
We created giant in-store AR Mirrors that let fans virtually try on Mexico’s new World Cup jerseys in real time.
Across the Home, Away, and Third Kit reveals, the experience evolved to include QR photo downloads and, for selected activations, printed photostrips fans could take home.
⚽️
Mi Selección
🇲🇽
⚽️ Mi Selección 🇲🇽
By combining AR try-on, physical retail, and instant content creation, we helped transform the jersey reveal from something people watched into something they could experience themselves.
A launch moment designed to be tried, captured, and remembered.
Do you want to create extraordinary AR experience for your brand?
Contact us and let's make it happen!