Client: Snapchat
Fecha: June 2026
Objective: Celebrate, support and stay connected to the tournament.
Raccoonies' Role: Creative development and production.
The World Cup is not just about the matches. It is also about the excitement, the chants, the anticipation, and the feeling of celebrating with your country.
Snapchat wanted to bring that energy into AR through experiences that felt local, timely, and fun. The challenge was to create a system that could work across ALL countries, multiple languages, and constantly changing match information.
Celebrate Your Country
A celebratory Lens created for 23 countries. Fans could see fireworks and country-specific branding around them.
Depending on the market, the Lens featured either official tournament IP or a custom identity created for the experience.
Cheer for Your Team
This Lens captured the spirit of cheering together. Each country featured its own chant in its local language, making the experience feel more personal and culturally relevant.
It also included live scores, plus upcoming match dates and times adjusted to the user’s local timezone.
Match Day
The Match Day Lens gave fans a live view of the tournament through Snapchat. Users could see the matches of the day, countdowns before kickoff, and live updates once games began.
It turned the Lens into a real-time companion for following the tournament.
🎉 From celebration to live match-day updates, we brought the energy of the World Cup into Snapchat in a way that felt local, dynamic, and made for fans. ⚽️
Do you want to create extraordinary AR experience for your brand?
Contact us and let's make it happen!